Great Dealer Profits: Prospecting

Tuesday, April 26, 2005

Prospecting

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My how time flies when we're having fun!
It seems like only yesterday we were talking about prospecting.
Let's recap a couple of key points that will make your efforts bear more fruit.
Point number one:
Revisit your numbers; you now have an idea of the exact effort that you need to make on a daily basis to achieve all that you want from this business.The next thing you need to do is plan every day to do that.My suggestion is start the day off prospecting. Get into the habit of determining your prospecting efforts that day, get them taken care of first and you'll be successful at building your business.
Point number two:
Keep the phrase, "Who do you know," at the top of your mind. This single phrase can make you more money than you'll ever make by just prospecting or just waiting on floor traffic alone.Remember, when you ask somebody that question, it also puts a take in their memory that you would like to know if they knew somebody looking for another vehicle. So the chances of them calling you, even when you're not asking at that moment are greatly enhanced.Always make a personal thank you for any referral, whether you sell the vehicle or not.

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