Great Dealer Profits: May 2006

Monday, May 29, 2006

Service Series

Thank you for signing up for the series that is designed to improve your income and professionalism, while making your job easier. Now! If you would be a professional, have that status and the income, you would do the things the "pros" do.
One thing that we constantly hear about professionals that excell in their fields is continuing eduacation and practice. You have already taken a step in continuing your education. Now,let's practice!
The first is the most basic, but it is the one that is often missed by non-professionals all of the time. A professional greeting when you answer the telephone.
You remember how we practiced it when I was there. Practice it out loud, in your vehicle, have your boss call you name it, but make it a reflex. Part of what makes what we went over when I was there word to make your job easier is practice. If you practice, after time, what you practice becomes a reflex. You do not have to think about things that are reflex, they just happen. If they just happen, would you agree, they are easier for you?
A couple of tips:
The first thing out of your mouth should be a thank you.Let the customer know that they have called the right placeUse the entire dealership name along with "service"Identify yourself, remember they cannot see you.Ask "How can I help you today?"
It might sound like this:
Thank you for calling ABC Motors Service. This is Curt speaking, how may I help you today?
Now all you have to do... is do it.
More to come.